612 League

612 League launches India’s 1st Virtual Store for Kids

612 league is the first Indian clothing brand focusing on pre-teen children. The brand, launched through a pilot design studio facility in year 2009, has within a short...

INTRO

612 league is the first Indian clothing brand focusing on pre-teen children. The brand, launched through a pilot design studio facility in year 2009, has within a short period of 6 years, been able to penetrate the entire Indian market, being available at over 450 POS across 140 cities of India.

The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter season. At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. It promotes and encourages an active lifestyle by offering products with suitable fabrics, and strictly adhering to quality where every button, zip and other accessory undergoes stringent tests to ensure that the products remain hassle free for a long time.

Challenge

612 league has a strong foothold in the digital space with 24X7 online shopping through its website and more than 1 Lakh + followers on social media website . With over 450 selling points spread across 140 cities, 612 league is the fastest growing kids fashion brand in India. Taking cognizance of the technological revolution in the retail sector, 612 league wanted to expand its footprints.

Solutions

Wifin Technologies offered 612 League an AR based product, Virtual Mirror, developed in partnership with Coitor. The augmented reality solution allows the kids wear brands’ clients to choose from a wide range of products without the hassle of changing the clothes again and again.

Results

  • Increased Brand Connect
  • Increased brand footprints
  • Increased Customer Satisfaction